The latest plenary meeting of the Consortium for the Protection of Parmigiano Reggiano PDO approved a record budget estimate: 56.5 million euros in revenues in 2023. Resources allocated to promotional activities will amount to 39.5 million. Marketing and communication investments will amount to 34.2 million euros, with the goal of supporting the development of demand in Italy and abroad.
A decisive acceleration will be aimed at foreign markets with investments of €14.2 million euros (compared to 11.9 million in 2022 and 9 million in 2021). Investments amounting to 3.3 million euros will be allocated to the following programs: Premium 40 Mesi (40 months aging) to support the long aging segment (1.9 million), equipment for Milk Collection Centers (0.7 million), and animal welfare and sustainability improvement projects (0.7 million).
