Over the past fifteen years, Prosecco DOC has evolved from being an elegant Italian aperitivo choice to becoming a true pop culture phenomenon in the United States. Not only on tables or in glasses during happy hours, but also on the screens of millions of viewers—from beloved TV series to viral TikTok content. The result? Today, when it comes to bubbles that are both glamorous and accessible, Prosecco DOC is the first reference.
From Gossip Girl to the Upper East Side
The small-screen breakthrough came as early as 2011, when in Gossip Girl (S5E1 “Yes, Then Zero”), a simple offer of Prosecco became a natural part of the dialogue among New York’s young high society. “How about some cold Prosecco to k*ll the pain?”
Here, Italian bubbles were offered as the perfect remedy for Blair Waldorf’s setbacks—a detail that cemented their place in the vocabulary of Manhattan’s trendiest youth.
