As expected, and as previously reported by WineNews on Iri data, 2022 was a year of repositioning (downwards) for large-scale distribution (and retail) wine sales in Italy, following the conditioned booms caused by the pandemic and the total and partial lockdowns of 2020 and 2021, with a large portion of out-of-home consumption transferred instead within the house. Data from the Unione Italiana Vini (Uiv) and the Ismea Observatory have now confirmed this (based on the Ismea-Nielsen IQ Observatory).
According to a note, the only clearly positive item in 2022 relates to the “Other Charmat sparkling wines” category (different from Prosecco), which closed 2022 with trend growth in the volume of 13% (+22% in discount stores), against a general drop in shelf purchases of more than -6%, with above-average losses for the type of still wines (-7%) and, in particular, red DOCs that drop by double figures (- 11%).
