By: Stephanie Hirschmiller
The Valentino haute couture show was a “phygital” affair. The production, which took place, in part, in Rome’s Cinecitta Studios, featured a live presentation alongside a video created in collaboration with Nick Knight.
A physical audience, consisting of Italy-based media and a handful of local influencers, was supplemented by an infinitely larger digital one. The performance (digital segueing into physical) was streamed live on the Valentino website and on the house’s social media channels.
Source: https://footwearnews.com
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We the Italians is a company that in 10 years has become a key relational hub between Italy and the community of the more than 20 million Italian Americans in the United States. We have built a set of information channels that monthly reaches 3 million Italian Americans.
We have also consolidated an unparalleled geographical presence, structuring a network of more than 80 Ambassadors in all the Italian regions, across all 50 American states, plus ten focused on specific themes.
