Itala’s return is official—and there’s a date for its return: May 18. That Monday at the National Automobile Museum in Turin, the brand’s revamp project will be unveiled, marking the first public showing of the new model lineup (with more details expected in the coming weeks).
The comeback brings to life one of the historic names in Italian automotive history, active from 1903 to 1934, now relaunched through an industrial initiative focused on Made in Italy. The event at museum moves the story from rumors to confirmation. The industrial plan aims to revive a brand that’s a symbol of Italian motoring, emphasizing its historic identity and reinterpreting it for today with a new range of Made-in-Italy models.
