Italy enters the 2026 summer season with exceptional momentum, confirming its status as the favorite vacation destination for European travelers. A new international survey shows that 54% of Europeans planning a summer holiday would choose Italy, placing the country at the top of travelers' preferences and highlighting the enduring strength of its tourism appeal.
The result reflects far more than the popularity of a handful of iconic landmarks. Italy continues to attract visitors through an unmatched combination of history, culture, landscapes, cuisine, and authentic local experiences.
