Century-old pizzelle makers and chitarra pasta cutters hang from the ceiling over shelves of modern pressure cookers and Cuisinart air fryers. In a back corner, behind a wall decorated with family and employee photos and containers of coffee beans, Liana Ottaviani flips through the store’s 1962 mail-order catalog.
“Look, we still have these,” Ottaviani, 34, says to her mother, pointing to a gallon-size fermentation crock, which sold for $1.39. “Yes, and made by the same company,” responded Mariella Esposito, 67. It now sells for $29.99, and isn’t sold online because shipping would cost too much.
