At 416 Kent Avenue, Brooklyn, Veroni — the historic Emilia-based salumi producer celebrating its 100th anniversary this year — partnered with Casa Giallo, the new creative hub of GialloZafferano USA, to bring the Italian aperitivo to life in a city that thrives on cultural fusion.
The collaboration has already made a measurable impact. The campaign’s elegant storytelling and glamorous reinterpretation of Italian conviviality generated 3.6 million views and reached 2.3 million users across social platforms, underlining the growing appetite for Italian craftsmanship and lifestyle among American consumers.
