By: We the Italians Editorial Staff
Eighty years after its debut, the Vespa remains one of the most recognizable symbols of Italian design and mobility. First introduced in 1946, the scooter was created in a country recovering from World War II, where affordable transportation was essential.
Early production numbers were modest, with just over 2,400 units built in the first year, but demand quickly accelerated, reaching more than 10,000 units annually within a short time. The rapid growth continued through the 1950s.
We the Italians is a company that in 10 years has become a key relational hub between Italy and the community of the more than 20 million Italian Americans in the United States. We have built a set of information channels that monthly reaches 3 million Italian Americans.
We have also consolidated an unparalleled geographical presence, structuring a network of more than 80 Ambassadors in all the Italian regions, across all 50 American states, plus ten focused on specific themes.
