The San Francisco Italian Heritage Parade Committee is thrilled to announce the return of the parade to the streets of San Francisco on Sunday, October 13, 2024. This year, Joe D’Alessandro, the recently retired President and CEO of the San Francisco Travel Association will be honored as the Grand Marshal.

D’Alessandro, a proud Italian-American, is celebrated for his 18-year tenure as the head of SF Travel, where he helped boost San Francisco’s profile as a premier destination for global tourism and conventions. Under his leadership, the city saw record-breaking tourism growth, earning its place as one of the most visited destinations in the world. His passion for his Italian heritage and dedication to fostering cultural pride make him a ideal Grand Marshal to lead this year’s festivities.