Severino Ricci has been elected the Board Member of the California Surf Museum (CSM), located in Oceanside, CA. The Board of Directors voted for him, thus reinforcing the CSM communication capacity.

The California Surf Museum, founded in 1986, has been serving tens of thousands of annual visitors from over 40 nations around the globe. With a permanent collection which chronicles the history of surfboards and wave-riding, the museum also offers many revolving exhibits each year. It acquired a rare set of archives and collections gathered over more than 30 years, comprising one of the world’s richest troves of surfing history.

Severino Ricci creates a strong communication channel between CSM and Italy because he is an Italian-born professional who has also become the Oceanside Tourism Ambassador for Italy. The election of Severino Ricci by the CSM Board of Directors means a focus on the European market, not just Italy, and Severino possesses extraordinary management and communication skills to provide CSM with more publicity within the European market.

“I am so honored to serve on the California Surf Museum Board of Directors. Surfing has always been a sport that fascinated me and the CSM is surely its temple. This is an exciting, evolving journey that makes my bond with California even stronger. The CSM is located in the city I am promoting as the Tourism Ambassador, my beloved Oceanside, so what more could I ask for?!"

Severino has over 30 years of professional experience in the fields of Customer Service, Sales, Business Management, Supply Chain Management, and Brand Management. He has also accumulated significant publicity on Instagram through his account “italy2california”, using this and other social media outlets as the communication channels to generate more publicity for CSM in Italy and beyond.

“I intend to apply my extensive experience in Brand Management, Customer Service and Sales, to generate more visibility for CSM in Italy and beyond, turning CSM into a multinational phenomenon even more than it currently is. The European market is crucially important for the efficient CSM expansion since the European Union is the world’s largest single market with over $20 trillion of aggregate GDP and almost 450 million citizens.”

Given his European origin, Severino makes the intellectual environment of the CSM Board of Directors more extensive when it comes to the international expansion and attraction of more customers from beyond the U.S.