Visit Detroit, which promotes metro Detroit as a convention, business meeting, and tourism destination, will be featured on the front of Juventus Football Club’s jerseys as part of a new multi-year agreement. Visit Detroit will serve as Juventus FC’s Principal Destination Partner, becoming the first active convention and visitors bureau to receive front-of-shirt branding for a Serie A club.

An Italian professional football club based in Turin, Juventus FC was founded in 1897. It is one of the most popular and awarded football clubs in the world, and all of the club’s records have been achieved under the ownership of the Agnelli family, who have managed it for 100 years.