The Benetton Group has joined the Associazione Marchi Storici d'Italia as a Founding Member. Founded in 1965 in Ponzano Veneto, in the province of Treviso, Benetton Group is today one of the best-known fashion companies in the world. Present in the main international markets with a commercial network of about 3,600 stores, it has always dedicated special attention to the environment, the dignity of people and the transformations of society.

In nearly 60 years of history, it has established itself as one of the most iconic and innovative Italian companies in the world, thanks to a unique identity built on knitwear, color, quality at democratic prices, authentic fashion, respect for diversity and passion.

United Colors of Benetton is one of the most well-known, multicultural and beloved brands, which has launched an innovative universal communication, valid for everyone beyond borders, skin color, and language, making creativity one of the pillars of its identity. Authentic faces. Multiethnic models. Provocative photos. With their unmistakable style, Benetton campaigns have revolutionized the way fashion companies approach communication.

In keeping with its history built on innovation, Benetton Group pursues a strategy of constant investment in product, stores, digital, communication and sustainability. The constant attention to the new also crosses sectors such as logistics: the coordination center in Castrette (Treviso, Veneto), in fact, is among the most modern industrial logistics complexes dedicated to clothing.

Social commitment has always characterized the DNA of the company, which over the decades has made itself the bearer of a universal message of humanity and tolerance and has implemented a supply chain control based not only on criteria of quality, competitiveness and transparency, but also on respect for ethical, environmental and labor law principles, to emphasize the inseparable relationship of synergistic growth between a Historic Brand and the founding corporate values.

Despite the fact that the Group has always been projected into an international dimension, it has maintained strong ties with its territory of origin, the Province of Treviso in Veneto, thanks to cultural activities, study centers and many projects that revolve around sports by promoting encounters between young people.

The ability to take active roots in society is also expressed through Fabrica, Benetton Group's communication research center, whose challenge is innovation and internationality, to combine culture and industry by no longer relying solely on traditional advertising formulas.

The company's care for its industrial heritage is meticulous: since 2009, the Archivio Benetton, located in a production site converted into a museum area by architect Tobia Scarpa, preserves the heritage of almost 60 years of activity, not to be a museum, but to tell inspirations and values of the group's DNA as cues for creativity for the future.