We The Italians | Italian historical trademarks: Marchesi Antinori

Italian historical trademarks: Marchesi Antinori

Italian historical trademarks: Marchesi Antinori

  • WTI Magazine #182 Dec 14, 2024
  • 164

Among the founding members of the Associazione Marchi Storici d'Italia is Marchesi Antinori, an Italian wine excellence with an “Ancient Future,” words that perfectly express an entrepreneurial path that has been handed down for 26 generations but is always in the process of becoming because it is aimed at improving the production of its wines.

The perfect balance between tradition and innovation, one put at the service of the other, has always been a peculiar characteristic of the winery that counts, among its main values, great passion for wine, prudence, typical of farmers, and patience, necessary not to make compromises at the expense of quality.

The Antinori family has been dedicated to wine production for more than six hundred years: ever since Giovanni di Piero Antinori joined the Arte Fiorentina dei Vinattieri in 1385. Throughout its long history, the family has always directly managed the business with innovative and sometimes courageous choices, but always maintaining unwavering respect for tradition and territory.

A journey, that of the Antinori family, which has left an indelible mark on the history of Florence, of Italy and of Italian wine, which cannot be recounted in the space of a page. However, we would like to recount the impetus with which Alessia Antinori, vice-president of the family business and also vice-president of the Association, embraced the association project from the very beginning, to contribute actively in ensuring that all historic Italian companies have an equal opportunity to be heard by the institutions and more opportunities for development.

Research and experimentation have always been central to the family's vision. Their contribution to new winemaking techniques over more than 600 years has led, in close connection with the territory, to the creation of wines that have marked a turning point in Italian enology such as Tignanello: a wine born as the first Sangiovese to be aged in barriques, the first modern red wine blended with non-traditional varieties (such as Cabernet), and among the first red wines in Chianti Classico not to use white grapes.

Tignanello fully represents the spirit of “Te Duce Proficio,” the Antinori family motto which means “Under your guidance I proceed.” It seems significant to us to point out how the new generation at the helm of the winery, the sisters Albiera, Allegra and Alessia, daughters of Piero Antinori, hand in hand with the continuous technical progress, have promoted projects such as the Primum Familiae Vini and the Associazione Marchi Storici d'Italia, aimed at the protection of historical economic activity as a cultural and social heritage of our Nation.