The Consortium for the Protection of Parmigiano Reggiano PDO is set to make its presence felt once again at the Summer Fancy Food Show in New York (June 23-25), the preeminent American trade expo dedicated to the food and beverage sector.

This engagement is pivotal in advancing promotional campaigns aimed at driving demand for the illustrious ‘king of cheeses,’ particularly noteworthy as the United States retains its status as the foremost international market, with retail exports surpassing 5,500 tons in the initial four months of 2024—a remarkable uptick of 33.4% from the equivalent period in 2023.