On the occasion of Pride Month - Capital Pride (4-15 June 2020), the Embassy of Italy, together with those of Argentina, Canada, Denmark, France, Finland, Germany, Israel, Mexico, Norway, the Netherlands, the United Kingdom, Spain, Sweden, Switzerland, with the participation of the State Department and the Digital Diplomacy Coalition (DDC) group, launched a campaign on Twitter and Instagram on the rights of LGBTQ+ persons. Capital Pride DC also participated in the campaign amplifying the message.

The initiative consisted in a series of posts concerning the priority attributed by all the countries involved to the defense of the rights of LGBTQ+ persons and to the fight against all forms of discrimination based on sexual orientation and gender identity.