We Italians are leaders in Europe in packaging recycling and sustainability innovations
For 2025, Italy is expected to reach a recycling rate of 75.2% for packaging, with actual volumes steadily increasing. The data was released in celebration of World Recycling Day, which is observed every March 18. In detail, this year should see over 85% of paper and cardboard packaging recycled, more than 80% of steel packaging, 70% of alum...
Italy at the forefront of high-performance and quantum computin
More and more often, we hear about HPC (High-performance computing), computers with superpowers capable of processing enormous amounts of data. A crucial strategic asset, today comparable to the "black gold" of the last century. Just as oil defined geopolitical balances in the 20th century, today supercomputers and quantum technologies are the new...
Italian Exporters Double Down on U.S. Market Despite Tariff Risks
Italian olive oil exporters are demonstrating resilience in the face of potential tariffs threatened by the Trump administration. “We gained experience in 2019 with a similar situation. Since then, we’ve developed contingency plans with our clients to respond effectively to possible crises, at least in the short term,” Sergio Massa, owner of Agrita...
Luxury Unfiltered: How Italian luxury is regaining the lead
In the world of luxury, where creating emotion is everything, the transformation of Fiuggi water under the visionary leadership of Leonardo Maria Del Vecchio is nothing short of remarkable. This iconic Italian mineral water brand, a sleeping beauty with 800 years of history, has been woken up and is undergoing a spectacular renaissance that serves...
I moved to Italy once at 20 and again at 30. The second time, I entered with a new approach that made all the difference.
I moved to Florence, Italy once when I was 20 and again at 30. The second time I moved, I found a way to immerse myself in Italian culture. It completely changed how I view Florence. I now feel like it's a place where I belong. I have had two major crises in my life, one at 20 and one at 30. Both times, I decided the only way to find myself out of...
The Barilla Basil Academy: Where Sustainability Takes Root
Barilla has opened a school just outside Parma. This is not a university lecture hall named after the company thanks to a donation, or a conference room in a corporate HQ, but a real academy devoted to the study of one subject: basil. It’s easy to laugh at, until you hear the numbers: +17%. That’s how much pesto sales grew between 2023 and 2024. Pe...
Situated Between Rome And Florence Is A Secret Laidback Italian City Of Art And Medieval Charm
You're sipping your morning caffè in the capital city of Italy, wondering how this vacation could possibly get any better. Then it hits you — Viterbo is just an hour and a half away. Known as one of the best and easiest day trips from Rome, this place promises much more than you'd expect. The sight of Fontana Grande sets the medieval tone of your a...
Vietri sul Mare: A Gateway to the Amalfi Coast and the Art of Ceramics
Vietri sul Mare is a small town in southern Italy, along the Amalfi Coast. Located just about three miles to the east of Salerno, it is considered the gateway to one of the most famous stretches of coastline in the world. Unlike its more glamorous neighbors such as Positano and Amalfi, Vietri sul Mare has a quieter charm, paired with a strong local...
Milan Architecture City Guide: 38 Projects from Enduring Monuments to Contemporary Designs
Milan, a global hub of fashion and finance, increasingly asserts itself as a leading center for architecture and design. Its status as Italy's second-largest city underpins its vibrant cultural scene, attracting both established and emerging creative talent. Additionally, Milan is home to esteemed educational institutions recognized for their focus...
Set-jetting in Sicily: Where to find the lavish filming locations of Netflix’s The Leopard
The Leopard, a new series on streaming platform Netflix, is entrancing viewers with its sultry scenes of political and personal upheaval in 1860s Sicily. But alongside the swoon-worthy storylines, it’s the sumptuous settings that are dazzling fans. If there was ever an onscreen drama readymade for set-jetting, it’s this one. From an iconic Baroque...
Italian culture has now recovered from the pandemic and is growing.
The 20th Annual Federculture Report offers a detailed update on the state of culture in Italy. The report, which annually analyzes consumption, funding, employment, and tourism in the cultural sector, reveals that the industry is in a phase of consolidation following the post-COVID challenges. Italian culture began its recovery in 2023, after the s...
Today Roberto Bolle turns 50: an Italian symbol of dance all around the world
Today, Roberto Bolle turns 50. He is a symbol of dance in Italy and around the world. Roberto was born in Casale Monferrato, in the province of Alessandria (Piedmont), on March 26, 1970. From a young age, he developed a passion for dance, enrolling in a dance school in Vercelli at the age of 6. Then, at 12, he auditioned for the Ballet School of La...
