One can practically feel oneself “Getting strong now.” Decades after the iconic underdog movie was released, a new shop outside of the Philadelphia Museum of Art is now officially selling “Rocky” merchandise.

According to Billy Penn, a tourism outpost (officially called the Parkway Outpost) was constructed and launched last year near the museum’s steps — the the very same Sly Stallone triumphantly raced up during that famous scene — that’s, as of this week, open and selling licensed apparel and souvenirs from the “Rocky” franchise.