Sergio Giangrande sure knows how to run a parade … AND throw a party. Thanks to the enthusiastic leadership of the 2017 chairman, float, sponsorship and TV ad sales were through the roof.

When all was said and done, five major sponsors had signed on in support of the festivities, and another dozen benefactors purchased 30-second introductory “vignettes,” making it possible to broadcast the entire parade commercial free on ABC.