Lead was once the second largest city in South Dakota and the largest west river. At the time, the mining hub brought people from all around the world. The city’s annual Hidden Treasures Heritage Festival focuses on one historic community each year - and in 2024, Italian culture will be at the forefront. “We have so much history here” Lead City Planner Robin Lucero said.

Leaders in Lead expressed excitement for the event and the possibility of economic development that may come with it. “We know that across the state of South Dakota, arts and cultural events and historical events like we’re doing here in Lead have a ripple effect throughout the community,” Deadwood-Lead Economic Development Executive Director Emma Garvin said.