Fondazione Symbola

Symbola is the Foundation for Italian Quality. It was founded in 2005 with the aim of promoting a new development model based on quality that combine tradition, territory, as well as technological innovation, research, design. In one word, the soft e


In 1990 in an article that appeared in The Atlantic, a magazine of American politics and economics, the American political scientist Joseph Nye invented the term Soft power. The concept, taken up and expanded later by the same author in a best seller with the same title, was opposed to the American hard power, based on the idea that the national af...

Casino Royale is the name of the film that in 1953 brought to the screen the character created by the British writer Ian Flaming. It took seventy years and twenty-four films to make this saga a piece of the collective imagination: from the musical theme of the British composer Monty Norman, to the extraordinary locations, to the dream cars, many It...

Solidity, usefulness, beauty: already in the first century B.C. Vitruvius Pollion identified, in these three points, the essential characteristics for the realization of a building the proper way. After more than 2000 years these indications are still extremely topical: just think of the fragility, lack of functionality and disharmony of many moder...

Culture is one of Italy’s strong points. According to some surveys, such as the one conducted last year by the US News magazine together with the University of Pennsylvania, it is even the first country in the world for its cultural influence. A primacy linked not only to cultural production and historical heritage but also to our ability to transm...

On March 2, at the age of 107, Gillo Dorfles left us, an exemplary witness of the events of Italian design, art and culture. This extraordinary observer of our times supported the need for design to be studied outside the specialist schools as well, because it is the basis of our way of life. Design pervades all areas of our lives and, like a seism...

Environmental challenges point to new opportunities that, thanks also to Italian manufacturing traditions, are within our country's grasp: the circular economy is one of the most exciting and promising of these opportunities. Italy – poor in natural resources – has always striven to make more efficient, intelligent and innovative use of materials,...

There is an Italy that challenges the crisis by focusing on its own identity, which competes and asserts itself without losing its soul. Culture, beauty and creativity are the keys to maintain and strengthen the international records that can boast our country. Italy is known in the world for its extraordinary food and wine heritage that makes it t...

The green economy is a formidable factor of competitiveness and has been, in these difficult years, the best response to the crisis, a road that looks ahead and faces the challenges of the future by crossing the deep nature of our economy: the drive for quality and beauty, social cohesion, natural allies of the efficient use of energy and matter, i...

Culture is one of the driving forces of the Italian economy, one of the factors that fuel the quality and competitiveness of Made in Italy. The Cultural and Creative Production System, made by enterprises, public administrations and non-profit, generated 89,9 billion euro and initiates other sectors of the economy, moving all considered 250 billion...

To understand the meaning of the word design, it is useful to return to the etymological root of the word, from the Latin de-signum, literally "relativo al progetto" ("related to the project"). Seen in this light, design is a modus operandi not only related to solving aesthetic problems, but also to the ability to manage and solve complex problems:...

Mobility is entering a new era, one which is more sustainable and efficient. Electricity storage and engine technologies are mature, clean energy sources and smart grids are widely available, climate change imposes new challenges, new life styles emerge and consumers, like institutions, are becoming increasingly aware: all of which allows us to say...

To revive the economy and meet the world challenges we have to look to our strengths, while never forgetting our ancient problems and those of today. We can start from an Italy that looks confidently to the future because it does not deny its soul.