Francesca Zilio
Francesca Zilio, PhD, is the founder of Nation Brand Italia (www.nationbranditalia.it), a project on Italy’s international reputation. She is a scholar of History of International Relations, and author, content curator and consultant on Italy’s nation brand image. In 2013 she organized a 9-month RV trip across 40 US states with her family, fulfilling a lifelong dream of hers and her parents.
Italian good news: Nation Brand Italia, joining forces against Italian stereotypes
Every Italian in the world knows how strong and deep-rooted are the stereotypes regarding Italians. There are prejudices about many countries and peoples, but Italy has a particularity: we Italians are the first to have stereotypes about ourselves and to speak ill of our country. Very often we think, as our Latin ancestor Ovidio said, that "the gra...