Kantar
Kantar is the world’s leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth https://www.kantar.com
Italian report: Italian brands prove the power of strong brand equity
The Kantar BrandZ™ Most Valuable Italian Brands 2021 have a combined value of $114,586 million. Despite seismic shifts in consumer behavior, an 8.9 % drop in the country’s GDP and serious interruptions to supply chains, travel, retail, and hospitality, the Top 30 brands have managed not only to survive, but thrive. They have collectively risen in v...