ROMA, 02 NOV -
Bottega Veneta will bring its world even closer to home, literally, unveiling its latest retail concept early next year on Melrose Place in Los Angeles, www.WWD.com has learned.
The PPR-owned company, which already has gender-specific, furniture-only and leather-goods-focused boutiques among its 180 stores worldwide, will add a home-focused location to the mix with the debut of a 2,700-square-foot store at 8455 Melrose Place. A former interiors store that sits next to Carolina Herrera and across the street from Chloé and Oscar de la Renta, the freestanding ivy-covered cottage with large windows and a courtyard is one of the oldest structures on the tree-lined street, once a home decor haven and magnet for actors' production offices and apartments.
''I remember seeing this building in 1979 the first time I came to Los Angeles'', said Tomas Maier, Bottega's creative director and a frequent visitor to the Golden State. ''I have always loved the street because there is something so European about it. To me, it is the perfect place for entering the world of Bottega Veneta through an intimate interior space''.

fonte: ICE