universally known as the world capital of cinema, Los Angeles is actually at the forefront of innovation and research in the aeronautics, aerospace and biomedical fields, too. In recent years, the Southern Californian city has, in fact, been able to merge digital innovation and marketing, giving life to a new technological hub, better known as “Silicon Beach.”

This high-potential market has seen the demand for Made in Italy grow, so new opportunities have opened up for the Belpaese. Italian expertise — especially that of academic research, business management, Public Institutions and talents – has relevance in all fields, which makes it useful also when it comes to introduce new exports in this specific market,  especially from small and medium-sized Italian enterprises (SMEs).