Ciao! The Italian Trade Agency is teaming up with Cosmetica Italia – The Personal Care Association and Cosmoprof Worldwide Bologna next week. Together, the trio will present the best of Italian beauty at “Beauty Made In Italy—What’s New/What’s Next!”

Held on October 25 at the West Hollywood EDITION in Los Angeles, “Beauty Made In Italy” will showcase the country’s newest beauty innovations. During the event, guests across media, retail, buying, and social media will learn about Italy’s latest improvements and advancements in the beauty field.