Genny has signed a three-year licensing agreement with Jet Set Group for the production and distribution of the brand's first eyewear line.
Designed by Genny creative director Sara Cavazza, this will include both sunglasses and optical frames positioned in the luxury segment of the market.
"This license is key to increasing the brand's awareness and visibility," said Mathias Facchini, chief executive officer of Swinger International, the company controlling the Genny label.
Fonte: ICE
We the Italians is a company that in 10 years has become a key relational hub between Italy and the community of the more than 20 million Italian Americans in the United States. We have built a set of information channels that monthly reaches 3 million Italian Americans.
We have also consolidated an unparalleled geographical presence, structuring a network of more than 80 Ambassadors in all the Italian regions, across all 50 American states, plus ten focused on specific themes.
