Genny has signed a three-year licensing agreement with Jet Set Group for the production and distribution of the brand's first eyewear line.
Designed by Genny creative director Sara Cavazza, this will include both sunglasses and optical frames positioned in the luxury segment of the market.
"This license is key to increasing the brand's awareness and visibility," said Mathias Facchini, chief executive officer of Swinger International, the company controlling the Genny label.
Fonte: ICE
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