The new "Quattroporte" was launched at the Maserati Beverly Hills showroom on March 28th during an exclusive cocktail reception with showbiz celebrities and Maserati aficionados.

The "Quattroporte" was born in 1963, when Maserati put a racing engine in a Grand Touring automobile.

Today, the sixth generation Quattroporte is simply the world's finest luxury sports sedan, with a choice of two new engines: a 523 hp V8 capable of 191 mph or a 404 hp V6 with available all-wheel drive.

Both are matched to an 8 - speed automatic transmission for maximum acceleration and fuel efficiency.

The new Quattroporte blends unmistakable Italian design with engineering precision for a combination of performance, luxury and driving pleasure that only Maserati can offer.