Announced last month from illy's global headquarters in Trieste, illy Foundry is a nimble, Italy-based unit of developers and interaction designers being drawn from all over the world. The unifying purpose of this group is to deeply understand people's habits and wishes related to the coffee experience, and then build new digital products and services to meet them.

The team will be design-led and test innovative design with illy lovers, to improve and share our ideas. In the grand Silicon Valley tradition, illy Foundry is a start-up, but with the heavyweight resources, established customer base and global implementation expertise that comes along with the nearly 100-year old illy brand.

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Source: San Francisco, Italy