The FIAT Brand Hits the Open Road with Instagram's #JJ Community

Sep 20, 2013 1189

The FIAT® brand has partnered with one of Instagram's first and most active creator communities, #JJ, to commission its founder and top photographers to embark on a photo-documented open road adventure in the new Fiat 500L. The road trip began yesterday (September 17) at the FIAT Studio in Chicago and will make stops in Detroit, Pittsburgh, Washington, D.C., and finally New York City on Saturday, September 21.

During the 5-day road trip, the #JJ team will issue five photo challenges as part of the "Open Road Challenge" contest and will host local meet-ups (InstaMeets) at designated destinations along the route. Participants who submit photos to the challenges will have a chance to win a 2014 Fiat 500L.

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