Artistica Italian Gallery, a family-owned importer of Italian home decor for over 28 years, announced that it has acquired the assets of New York-based Deruta of Italy, the oldest B2B distributor of hand-painted ceramics and majolica from the medieval hill town of Deruta, Italy, into the United States. Coinciding with Deruta of Italy’s 35th anniversary, the sale sets in motion a comprehensive marketing and rebranding campaign, including the company’s first-ever B2B eCommerce website.

A catalogue featuring new product collections in addition to key line extensions to existing collections is on the works. “We are proud to continue the storied legacy of Deruta of Italy in the USA,” said Marco Margaritelli, founder of Artistica, noting that the painstaking production process used to create the intricately detailed wares has resulted in limited availability of Deruta-produced designs in the American market.