The Chef behind the brand: the true face and life of Ettore Boiardi

Sep 28, 2016 1681

By Francesca Bezzone


Most of you probably know him better as "Chef Boyardee," the name and face behind a popular brand of Italian style canned foods. Established in 1928 in Cleveland, Ohio, by brothers Ettore, Mario and Paul, "Chef Boyardee" (spelled phonetically to help Americans with the pronunciation of the Italian surname) came to be after customers of Ettore's restaurants started asking him for portions of his delicious tomato sauce to bring home.

Chef Boyardee's canned foods fed US troops throughout the Second World War, its plant running 24/7 to produce enough food to keep soldiers' stomachs full: after the end of the conflict, Ettore received the highest military honor to be conferred to civilians, the Gold Star, for his effort.

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Fonte: L'italo-Americano

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