GIADA Selects Boston For First Flagship Store In North America

Apr 02, 2019 750

GIADA, an Italian luxury womenswear brand, will open its new flagship boutique and first North American location at The Heritage On The Garden, in Boston's Back Bay. The 4,300 SF boutique was designed by award-winning Italian architect and designer, Claudio Silvestrin. Known for creating serene and simple forms of architecture, Silvestrin's architectural style blends impeccably with GIADA's minimalist, modern and elegant pieces.  

"We selected Boston as the first U.S. home for the brand for many reasons," Zhao Yizheng, CEO of Redstone Haute Couture says. "The urban, sophisticated women of Boston vibe perfectly with the DNA of the brand and there is an enormous excitement, growth, energy and international appeal to the city in general."

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