Brunello Cucinelli is taking things into overdrive in the US market, the most dynamic region right now for the luxury sector. The Italian luxury cashmere brand has just opened its third store in New York. 

Following openings on Madison Avenue and on Bleecker Street in the West Village, it is now investing in the "nerd-chic" Soho neighborhood with a 4,300-ft² space located at 136 Greene Street, neighboring Apple, Google's first-ever store, as well as chic brands such as Dior, Chloe, Louis Vuitton and Stella McCartney, the company said in a statement.