Looking down from far above, the port seems like a toy town, with its tiny boats, old brick warehouses with signs reading “Seafood” and “Shellfish”, and – across the East River – the jagged outline of Brooklyn’s high-rise buildings.

Many floors up in the Howard Hughes offices, there are models of Space Age structures and then a more familiar curved pattern with rounded letters: “10.Corso.Como” read the dots and dashes that announce Carla Sozzani's first retail venture in New York.