Serie A’s North American side has been up to quite a few new things. It has recently signed an official collaboration with Italian-American cooking creator QCP (Gianluca Conte) who averages more than a million views on TikTok per post. In order to streamline access and sponsors, Allied Sports has become an official partner to support the domestic fanbase and ‘align with like-minded brands.’

While CBS Sports continues to deliver a quality streaming service and match time analysis, the game has physically arrived as Italian football has transcended from some obscure, distant product on a grainy satellite channel, into an event delivered to all five senses.