By Sarah Jones

Italian fashion label  is pursuing the finer things in life through a vivacious spring/summer 2016 advertising campaign. "Lo Splendore Della Vita," or "The Splendor of Life," is based on the eponymous brand founder's idea that beauty is limitless and a drive for perfection never ceases.

Beyond promoting the brand's latest apparel and accessories, this campaign seeks to inspire consumers by speaking to the intangible luxuries that elevate a life. "The spring '16 print campaign has a lighthearted feel, in what seems to be an upscale Italian villa by the sea," said Rony Zeidan, president and creative director of RO NY, New York.

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Source: http://www.luxurydaily.com/