Opening on Saturday in East Hampton, New York is the Giorgio Armani pop-up shop, adorned with a jungle theme as the boutique presents the brand's famed La Prima collection. The collection is comprised of handbags inspired by the original model designed by Giorgio Armani in the 1990s, emphasizing the brand's quintessential style through artisanal, Italian-made pieces.

The La Prima collection has been presented all over the globe, seeing stops in Arezzo, Cologne, Paris, and currently in Forte dei Marmi, Italy. Joining the presentation in East Hampton though is Giorgio Armani women’s and men’s ready to wear, accessories, fragrances, beauty, sunglasses, high jewelry, and made-to-order services.