After logging more than a decade as a facialist for such iconic international skin-care brands as La Prairie, Sisley and La Mer, beauty expert Pietro Simone broke out on his own — and loves waving the flag for his native country. “‘Made in Italy’ always symbolized luxury,” he tells Alexa.

“That’s true for fashion, for furniture, for wine. But do you know even one very famous Italian beauty brand? We have so many great ingredients. I thought I could show people — yes, you can eat all this, but you can apply it to the skin and get amazing results, too.”