Valentino unveils new Madison Avenue flagship boutique

Nov 08, 2023 768

BY: Jennifer Braun

Spanning three levels and nearly 1,142-square-meters of retail space, each floor is centered around a distinct visual narrative, driven by carefully selected colors and materials. Most notably, the color red, an iconic shade for the brand, is prominently featured.

Upon entry, customers are greeted by grand double-doors with sculptural marble handles, inspired by the works of artisans whose creations appear in Valentino stores worldwide. The main floor is divided into various functions with custom elements, including a prominent green onyx display at the center. At the rear, various interpretations of the iconic Rosso Valentino come into focus.

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