Fendi has opened its first store in Miami's Design District, unveiling a new concept in collaboration with architect Johanna Grawunder. Pietro Beccari, chairman and chief executive officer of the Rome-based firm, underscored the brand's and store's links with design and art.

To wit, the new 5,400-square-foot, two-story unit is decorated with leather couches in brown and navy, contrasting with a table and chair in poppy red, all by Fendi Casa, and walls show artworks by Maria Pergay, Thierry Lemaire and Marc Newson. A boutique in this area of town was a natural evolution. "We've had our Fendi Casa showroom in the Design District for 10 years, and here is where we sell our home collection the most," Beccari told WWD.

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Source: http://mefite.ice.it/