Italian Brand V°73 to Open Store in Miami

Dec 30, 2013 749

by Rebecca Kleinman

Elisabetta Armellin, the Italian designer behind V°73, a women's accessories line named after her birth year and atelier's address in Venice, is such a big fan of Miami that she chose the city's Design District for her foray into retail. "Miami is booming, with so much construction going on and exciting shopping centers," said Armellin, who visits four times annually with her husband. "South Florida women are very fashion-conscious, too."

A Murano glass chandelier hangs in the 1,500-square-foot boutique, whose wallpaper, armchairs and throw pillows are customized in one of her exclusive prints. It's the first occasion Floridians have been able to buy the collection locally; wholesale accounts are Harrods, Harvey Nichols in Istanbul, Excelsior in Milan and LuisaViaRoma in Rome and Florence, as well as multibrand stores on both U.S. coasts.

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