The FIAT Brand And Grind Media Launch The Fiat 500L Urban Surf Party Series Kicking Off This Summer

Aug 08, 2013 1444

The FIAT Brand is debuting its unique urban beach party series – the Fiat 500L Urban Surf Party – in six major U.S. cities beginning this month to celebrate the launch of the new 2014 Fiat 500L in North America. The six parties, the first of which took place in Miami Beach (FL) this past weekend (Friday, August 2) at the Bass Museum of Art, will continue throughout this summer and fall in Santa Monica (CA), San Diego (CA), Chicago (IL), San Francisco (CA), and New York (NY). More information on the events can be seen at

"The Fiat 500L Urban Surf Party is one of the many exciting ways to celebrate the launch of the 500L here in the U.S.," said Jason Stoicevich, Head of FIAT Brand North America. "Partnering with Grind Media gives us the opportunity to create an enticing and creative experience that showcases the new Fiat 500L in a truly unforgettable setting."

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