The Italian Trade Agency (ITA) will extend its sponsorship of a curated selection of the very best cosmetics and haircare companies at the annual trade show Cosmoprof North America, July 11-13, 2023, at the Convention Center in Las Vegas. This industry event is one of the pillars on which ITA has built a successful strategy to promote beauty increasing steadily over the years.

Thanks to the great collaboration provided by the show organizer, for the third time ITA has taken a stronghold position at the center of the action. ‘Italian Pavilion,’ separated in two sections gathers the best ‘Made in Italy’ cosmetic and haircare brands for the ease of retailer discovery.