March 10. Time: 4:30 pm ET. The lecture is part of the 2021 @italyinphilly lecture series, sponsored by the Consulate General of Italy in Philadelphia in collaboration with Ciao Philadelphia and the YouTube show Italian Innovators. Register online here.

What do Petrarch and Dante have to do with Italian industrial culture? Which paradigms of Italian innovation do Paganini and Toscanini embody? Why does Gio Ponti sees in the designer an original fusion of the intellectual and the entrepreneur? In this upcoming presentation, Luca Cottini will trace an ideal profile of the Italian Innovator and will explore the Italian modes to construct originality, authenticity, and newness in a product, from literary imagination to design and entrepreneurship.