Bronx man brings his Sicilian olive oil home to Arthur Avenue

Jan 04, 2019 501

A Bronx man is bringing his olive oil across the Atlantic back to his hometown. Growing up in the Olinville section of the Bronx in the 60s, Joe Vinciguerra would come to Arthur Avenue with his mother to go shopping but never thought he'd one day be selling his own products there.

"It's a dream come true," says Vinciguerra. "It's a fantastic feeling for me."Vinciguerra's family owns a plantation in Sicily that supplies olives to a co-op. After retiring, he says he finally pulled the trigger and started his company, Olivolja. Vinciguerra started importing his olive oil two years ago, selling it at markets throughout the Bronx – including at Arthur Avenue Retail Market.

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