After a very successful partnership with the United States Bartender's Guild, the Italian Trade Agency (ITA) is reaching a broader audience by launching another webinar series with industry-renowned trade event Bar Convent Brooklyn (BCB). Due to the current COVID-19 circumstances, the 2020 edition will take place entirely online. Until the trade can meet again in person, BCB has launched an educational platform dedicated to connecting fellow industry professionals and addressing the needs of the hospitality sector so badly hit by this global pandemic.

The goal of the ITA's Spirits Promotion Project is to "showcase the variety of Italian Spirits to the consumers and instill in them a newfound appreciation for the unique characteristics, notes, and ingredients of each product" says Trade Commissioner Antonino Laspina.