Italian companies could increase the added value they create by about 50 billion euros ($54.30 billion) by 2030 with the generalised use of generative Artificial Intelligence (AI), according to a study by Accenture. The research was presented at an annual meeting in Rome of the Leonardo Committee, a business group promoting "Made in Italy". 

Another 30 billion euros ($32.47 billion) in extra added value could come from strengthening the "Made in Italy" brand on international markets, including for industries such as chemicals, pharmaceuticals, and mechatronics. The study also said the wider use of AI and the promotion of the "Made in Italy" brand could create around 300,000 new jobs in affected industries, compared to a baseline scenario to 2030.