Alfa Romeo and FCA Trademark “Giulietta” with U.S. Patent Office

Oct 19, 2017 1538


Rumors of the Alfa Romeo Giulietta’s death may be greatly exaggerated: Fiat Chrysler Automobiles recently filed a trademark application with the United States Patent and Trademark Office for the long-running Italian car nameplate. Filed by FCA last week, the trademark application signals an “intent to use” by the Italian-American company. Whether the Giulietta name will be used in the United States on a warmed-over version of the current Giulietta compact hatchback or a completely redesigned car remains to be seen.

It’s also possible the name will be applied to a concept car that Alfa hopes to show globally or that the brand will opt to christen a forthcoming Giulia coupe as the Giulietta to separate the two models as was done by BMW with its 3-series and 4-series. An FCA spokesperson informed us that Alfa Romeo officially has no plans to bring the Giulietta or the even smaller MiTo to the U.S. market.

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