While sparkling wine is showing impressive growth across the board, Prosecco is the category's star, having posted an expansion that's been nothing short of phenomenal in recent years. In 2015, Prosecco reached new heights, surpassing the 4-million-case threshold on 22.6% growth, according to Impact Databank. In the past two years, Prosecco has advanced by nearly 1.5 million cases—meaning that its incremental gain has nearly matched overall Champagne volume in the U.S.

"What's most exciting about Prosecco's growth is its consistency," says Marc Taub, president and CEO of Palm Bay International, which markets Lunetta, one of the category leaders. "We're seeing a month-in, month-out amplification of the business." Earlier this year, Palm Bay extended its fast-rising Roscato brand—like portfoliomate Lunetta, an Impact "Hot Brand"—with a Prosecco, as well as two other sparklers: a Moscato and a sweet red.

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Fonte: ICE